Serdgjan Markovic logo
This is a set of two logos designed for Serdjan Markovic, a restaurant critic in Moscow. The client wanted a simple logo inspired by a stamp or a quality certificate comprised of maximum three colors, preferably including a combination of blue and white. The brand deals with food, service, restaurants and has a target audience of both B2B and B2C (final consumers as well as restaurant and small business owners). The client also required the basis for the logo to be his name – Serdjan Markovic in Latin and Серж Маркович in Cyrillic alphabet.
My design solution was two create two similar logos (or the same logo in two different languages) in order two avoid confusion between the alphabets. As a basis I took the restaurant pictogram often seen in public places and enhanced it with a stylized calligraphic transcription of the client’s name. The letter S (C in Russian) has become the blade of the knife and the letter M completed the formation of the fork. The blue outline represents the rim of the plate as well as the outside border of a medal or a stamp. The end result is a certificate of quality awarded to any restaurant in Moscow which following the client’s review accepts his suggestions for the menu and chooses to undergo a specifically elaborated training program for their staff.
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